PRS Guitars is proud to announce a new partnership with Van Damme Cabling, one of the world’s premier cable suppliers. This partnership adds a quality cable that will carry the signal produced by PRS guitars and amplifiers without compromise to PRS’s product offerings. Founded by Niall Holden (now Managing Director), Van Damme offers a comprehensive range of cables widely found on A-list tours and in studios around the world, broadcast and post production arenas, in commercial and corporate installations and even super yachts and hi-end sports cars.

While acoustic guitars are a newer venture for PRS, the concepts they are based upon are as old as the company itself. PRS is proud to continue growing their acoustic line at Winter NAMM 2011 by adding to the already acclaimed Tonare Grand and Angelus Cutaway. The Collection Grand as well as signature model acoustics from Tony McManus and Martin Simpson will add to the list of instruments offered within the PRS Private Stock acoustics line.

For more than 25 years, PRS Guitars’ culture of ingenuity and continual improvement has pushed their guitar manufacturing bar to new levels. The 2011 PRS product line exemplifies this culture with the execution of a thorough plan to enhance each instrument. Innumerable changes have been put into action to improve the appearance, playability and tone of PRS instruments. Whether it’s the new 53/10™ pickups, two-piece bridge, steel bridge components, new neck shapes, V12 finish or new PRS Phase III locking tuners, the amount of time and energy PRS has invested reviewing, enhancing and implementing high impact changes in their quest for tone is unprecedented, even by PRS standards. Whether obvious or subtle, every modification is born from PRS’s desire to give musicians the highest quality instrument to create their art.

As the world moves more and more towards home recording, PRS is offering the new full production run Recording Amp. This “universal” amp is ideal for recording and for producing heavy tones, super clean tones, and everything in between. External switches on many internal gain and tone components normally inaccessible on other amps provide a nearly infinite tonal and gain palate. Two distinct covering options are available for both the head and cabinet. Covering is available in both Stealth (black Tolex) and Paisley, and both options come standard with distinctive curly maple panels.

Whether it’s the newest signature model SE from 311’s Tim Mahoney, the new SE 245 with pickups optimized for its shorter 24.5” neck or the introduction of bird inlays to the SE Custom 24, SE Singlecut, SE Custom Semi-Hollow, and SE Singlecut Trem, the SE line continues to push the quality envelope. Gigging musicians are relying on SEs to deliver rich tones and a wide variety of sounds.

PRS’s new 22 fret, 25” scale length Studio model electric guitar is a fresh, modern rendition of a traditional single-single-hum guitar set up with the beauty and brightness of a maple top. The possibilities are vast with PRS’s proprietary 57/08 Narrowfield pickups in the middle and bass positions in conjunction with a 57/08 humbucking bridge pickup. Screaming lead tones, crisp rhythm tones and 5-way blade switch also enhance the flexibility of this guitar in the studio or on stage.

Limited to a run of 50 guitars, the new Dweezil Zappa Private Stock semi-hollow model features a unique Custom 24 mandolin shape and is modeled after the guitar Dweezil designed with the Private Stock team.

The Signature Limited Run reintroduces the concept of the popular “Signature Series” guitar first offered over 20 years ago and adds PRS’s top tier Private Stock appointments and a list of influential artists. Limited to 100 pieces, the Signature model showcases a culmination of years of artist input and boasts PRS’s first ever multi-endorsement guitar. Tom Wheeler, Howard Leese, Michael Ault, Davy Knowles, and Paul Reed Smith all backing the model.

Vintage Guitar’s Phil Feser has great things to say about the new NF3 and the SC58. "The PRS SC58 is a throwback – a time-tested design with top-quality tone. The NF3, while inspired by a classic design, is a true PRS original with a tone that covers a lot of territory." For the full review, check out the March 2011 issue of Vintage Guitar, on newsstands now. www.vintageguitar.com

Paul Reed Smith, Acoustic Luthier Mike Byle, and PRS President Jack Higginbotham discuss the thoughts behind the design of PRS’s growing line of loud, balanced and beautiful acoustic guitars. Learn more about the wood selection process and the secret behind “moving air” as Paul describes similarities between a speaker cabinet and an acoustic guitar. Mike and Jack also talk about the details and concepts that lead to PRS’s exclusive Private Stock acoustics and what it’s like to personalize your own one-of-a-kind guitar.