PRS Guitars at Guitar Show Bologna 2026 - Bologna, Italy

PRS Guitars is excited to be exhibiting at Guitar Show Bologna 2026, taking place May 15–17 at BolognaFiere in Bologna, Italy. Now hosted in a new central location and running alongside the wider Eufonica music event, this year’s show promises to be bigger than ever, bringing together leading brands, artists, and music professionals from across Europe.

Visit the PRS booth in halls 31–33 to explore a selection of our latest guitars and connect with the team. We’re also proud to feature a special talk from PRS Chief Operating Officer Jack Higginbotham, alongside performances from Italian PRS artist Luca Colombo.